Overview
AtData’s Demographics API helps you understand who your customers are and segment them by their attributes by providing 50+ demographic and behavioral data fields. Improve personalization and create more targeted, relevant content.
Features
With Demographics API, you can obtain:
- Demographics such as age, gender, and income
- Life stages and financial segments
- Shopper types such as deal-seeker and luxury shopper
Contact AtData for a free trial of the Demographics API.
Endpoints
Demographics API offers you the following endpoints:
Demographic Append
Obtain data on a single person using email and/or postal address.
Bulk Demographic Append
This endpoint can query up to 5,000 records simultaneously.
Response Reference
The Demographics API response may contain one or more data fields. The following page presents all fields that you may find in the response:
The response will only include the fields activated for your API key that match the individual included in the query parameters. For example, a successful call for age and income could return no fields if we do not have that email in our database or if the requested fields are not populated.